First official Harry Potter flagship store to open in New York

10 January 2020 (Last Updated January 10th, 2020 11:14)

US entertainment company Warner Bros. has revealed its plan to open the first ever official Harry Potter flagship store in New York, US.

First official Harry Potter flagship store to open in New York
The Harry Potter store in New York will be part of the Warner Bros. owned Wizarding World. Credit: Inside the Magic

US entertainment company Warner Bros. has revealed its plan to open the first-ever official Harry Potter flagship store in New York, US.

Set to open this summer, the 20,000ft² store will be located at the 935 Broadway, New York City.

The upcoming three-storeyed location is designed to offer visitors the experience of magic in a retail environment.

The official flagship store will feature the largest collection of Harry Potter and Fantastic Beasts products. Personalised robes, Bertie Bott’s Every Flavor Beans and a new range of house wands will be available at the shop.

Warner Bros. Worldwide Tours and Retail SVP Sarah Roots said: “This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic.”

“We are very excited to be opening in New York. It’s the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences.”

Warner Bros. also owns Warner Bros. Studio Tour London – The Making of Harry Potter and Platform 9 ¾ retail shops.

Harry Potter fans can currently buy merchandise from Universal Studios Wizarding World of Harry Potter theme parks, the Warner Bros. Studio Tour in London and Hollywood locations and more, Forbes reported.

The Harry Potter store in New York will be part of the Warner Bros. owned Wizarding World.