Delhaize Group unveiled a new supermarket concept location in Belgium. Credit: Cha già José.

Food retailer Delhaize Group has unveiled a new supermarket concept location in Nijvel, Belgium.

The store concept is a part of the company’s commitment to renovate its owned and independent stores with an investment of $235.38m each year.

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Delhaize also plans to open nine additional stores under the new concept by the end of the year, and a further 36 stores next year.

The retailer has developed the new concept based on the brand’s updated positioning and the insights on customer needs.

“I believe that we have succeeded with this new store, and we will soon launch even more new concepts.”

Delhaize CEO Xavier Piesvaux said: “Delhaize is listening more than ever to its customers in order to respond even better to their current needs.

“I believe that we have succeeded with this new store, and we will soon launch even more new concepts.”

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The new concept features Fresh Atelier section at the entrance of the store offering ready-to-eat meal solutions to customers. The retailer will use unsold fruits and vegetables to produce fruit juices and soups on a daily basis.

In addition, the store includes fresh triangle section featuring bakery department, fruits and vegetables, prepared meals, sushi, fish, meat, butcher’s shop, cheese and charcuterie and a range of vegetarian products.

Delhaize also offers various other products and categories, including grains, pasta, legumes, wine and alcoholic beverages, coffee and chocolate, and other organic products.

Furthermore, the new concept provides the company’s Collect service that allows customers to order products online and pick them at stores.

Customers can also place online orders through screens positioned within the store during shopping for pick-up the next day or home delivery.