1. News
June 28, 2022

Foot Locker agrees to sell Team Sales business to BSN Sports

The company will merge the Eastbay.com retail website into its Champs Sports banner.

Foot Locker Retail, a subsidiary of US-based speciality athletic retailer Foot Locker, has agreed to divest its Eastbay Team Sales business to sports apparel and footwear retailer BSN Sports.

Under the terms of the agreement, BSN Sports will acquire substantially all Eastbay Team Sales’ assets.

Founded in 1980, Eastbay Team Sales claims to be a leading supplier of athletic footwear, apparel and sports equipment for high school and college athletes.

The business accounted for less than 1% of Foot Locker’s annual consolidated sales.

Foot Locker also announced that it will fully merge the Eastbay.com retail website into its Champs Sports banner.

The company acquired Eastbay Team Sales through its acquisition of Eastbay in 1997.

Foot Locker chairman and CEO Richard Johnson said: “We are very pleased for the Team Sales business to become part of BSN Sports.

“For more than three decades, the Team Sales business has connected directly with high school coaches and athletic directors across the US to offer the best performance product and a premium service level, and we are confident that the business and its experienced team of professionals have a promising future as part of the BSN SPORTS organisation.”    

The deal is expected to close in the coming weeks. Its financial terms have not been disclosed.

Following the acquisition, BSN Sports will retain Eastbay Team Sales’ employees.

BSN Sports president Terry Babilla said: “We are excited that the employees of Eastbay Team Sales will be joining the BSN Sports family, which is dedicated exclusively to serving athletes, athletic directors and coaches who impact more lives in a year than most people do in a lifetime.

“We welcome the Eastbay Team employees to the BSN SPORTS family and look forward to a productive and rewarding integration of our teams headed into the 2022-2023 school year.”