1. News
May 20, 2019

The Fresh Market stores to offer home delivery service through Instacart

US-based online grocery delivery service Instacart has partnered with specialty retailer The Fresh Market, to offer personal shopping and home delivery service from the retailer’s 161 stores.

US-based online grocery delivery service Instacart has partnered with specialty retailer The Fresh Market, to offer personal shopping and home delivery service from the retailer’s 161 stores.

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Customers can place orders via the retailer’s online website or the Instacart mobile app. To place an order, customers select a delivery city and store, add groceries to their cart, and choose a delivery window between one hour and five days before checking out.

“We are proud to partner with fresh-focused specialty retailer The Fresh Market to bring their carefully curated products to all of their loyal customers in a new way.”

After receiving the order, an Instacart personal shopper will pick, pack and deliver the order to the customer within the selected delivery window.

Instacart retail accounts vice president Andrew Nodes said: “We are proud to partner with fresh-focused specialty retailer The Fresh Market to bring their carefully curated products to all of their loyal customers in a new way.

“Now that the delivery firm is available in all 161 stores, customers can have all the ingredients they need to prepare a memorable meal delivered directly to their door with the same exceptional service they’ve come to expect from The Fresh Market.”

The grocery delivery firm is offering the service for a fee of $3.99 for orders of $35 or more, while members of Instacart Express can access an unlimited, free delivery service for all orders of $35 and above.

The Fresh Market is also offering free deliveries on first orders for both new and existing Instacart users.

Last month, the grocery delivery firm partnered with office supply retail chain Staples Canada to trial same-day delivery service, in select locations, across the Greater Toronto Area (GTA).

Free Report
img

Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.