Furniture retailer DWR opens Nashville retail studio in US

18 June 2018 (Last Updated June 18th, 2018 11:56)

Design Within Reach (DWR), a subsidiary of furniture retailer Herman Miller, has opened a retail studio in The Gulch in Nashville, Tennessee.

Furniture retailer DWR opens Nashville retail studio in US
Exterior of the DWR Nashville Studio features outdoor seating by Loll Designs. Credit: DFA, Design Within Reach Studio Designers.

Design Within Reach (DWR), a subsidiary of furniture retailer Herman Miller, has opened a retail studio in The Gulch in Nashville, Tennessee.

Located in an 8,000ft2 of space, the studio marks the company’s entry into the Nashville market.

It features 24 fully styled rooms for indoors and out, as well as DWR-exclusive collections by Norm Architects, Egg Collective, and Jens Risom.

DWR president John McPhee said: “We have an established customer base of modern design fans in Nashville who have been purchasing from dwr.com for years.

“We can’t wait to share our passion for modern design with customers experiencing the brand for the first time.”

“We’re very excited to open a retail store in The Gulch for these core consumers and for new clients to discover products in person in an environment that provides a true brand experience.”

DWR has partnered with New York-based architecture firm DFA to design the studio and with Light Studio LA to create lighting design throughout the space.

DWR CEO John Edelman said: “We’re thrilled to be in Nashville. It’s such a vibrant city, and we can’t wait to share our passion for modern design with customers experiencing the brand for the first time, as well as the local design community.”

Established in 1998, DWR sells furniture and accessories to residential and commercial customers through retail studios across North America as well as through its website.