German shoe and sportswear retail chain Deichmann Group has selected InterTrade’s product catalogue solution for its two US-based footwear retailers, Rack Room Shoes and Off Broadway Shoe Warehouse.
InterTrade is a Canadian technology company that develops electronic data interchange, (EDI) as well as business-to-business (B2B) network (VAN) and catalogue solutions.
A Deichmann Group official said: ”By partnering with InterTrade Systems, we can expand our usage of standardised product data, as well as begin to take advantage of the availability of our vendors’ product imaging.
“Having a more complete set of this information enables improvements to every step of the product’s journey, from placing and receiving a product order, to its sale and delivery to our valued customers.”
The German company anticipates that InterTrade’s catalogue solution would enable Rack Room and Off Broadway to synchronise and integrate product information from their suppliers in a timely manner.
As part of the process, suppliers will be invited to publish global trade item numbers (GTINs)/Universal Product Codes (UPCs), descriptions, dimensions and product images into InterTrade’s catalogue solution.
By entering the details, multichannel retailers will experience a wide range of benefits, including shortened go-to-market cycles, streamlined merchandise efforts and faster channelling of product descriptions to the online storefronts.
InterTrade general manager Andreanne Simon said: “We are extremely happy to welcome Deichmann Group and their vendors to InterTrade’s Catalogue solution.
“We look forward to working closely with the teams from Rack Room Shoes and Off Broadway Shoe Warehouse, as well as their vendors, to implement this initiative and provide tangible business benefits for their supply chain operations.”