Italian luxury furniture brand Giorgetti is set to enter the UK market with the opening of its first store in London.
According to media sources, the retailer will open the store in November this year.
Giorgetti CEO Giovanni del Vecchio said: “After the most recent openings of monobrand stores in Boston, Beijing, Hong Kong and Kiev, we are particularly proud to enlarge our monobrand retail network with the opening of London.
“Our vision of creating unique and sartorial articulated architectural projects for our customers, needed a proper window in the British capital, which represents a point of reference for residential and hospitality projects worldwide.
“The London store will not only host our beautiful products renowned all over the world for their quality and timeless aesthetic, but it will also be the window for an impressive selection of materials and technical solutions able to satisfy any bespoke needs of our customers.”
The new store joins various luxury furniture and lifestyle brands including Christian Liaigre, Oro Bianco, Poltrana Frau and Tom Howley in the area.
The 3,741ft2 triple fronted store will be located at Fulham Road in London. Giorgetti has signed a 15-year lease for the new store.
International real estate advisor Savills granted the space in the building owned by the Wellcome Trust.
Savills Central London retail team associate director Tiffany Luckett said: “Fulham Road and the surrounding Brompton Cross area is becoming a popular destination for luxury furniture retailers, with a standout line up of international brands creating an unrivalled offering.
“It is testament to this reputation that Giorgetti has chosen 52-58 Fulham Road for its debut UK store, further enhancing the high calibre line up of retailers in the area.”
Niche property consultancy Thomas Pain represented Giorgetti in the new store opening.
Giorgetti was established in 1898 in Brianza, Northern Italy. The company offers a range of products, such as chairs and small armchairs, sofas, beds and night-tables, tables writing desks and low tables, sideboards and chests of drawers, and more.