Swedish multinational clothing retail company H&M has expanded its digital presence with the launch of its online operations in Indonesia.

“H&M is excited to offer customers in Indonesia the ability to shop wherever and whenever they like.”

The opening of H&M online store in Indonesia is part of the company’s efforts to create a complete omni-experience for its customers.

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Customers can visit the new online store to shop from a wide range of collections across various categories, including items for women, men and kids.

H&M is also allowing customers to choose from several delivery options, such as home delivery, delivery to an alternative address, or pick up their order from any of the selected H&M stores.

The retailer said: “H&M is excited to offer customers in Indonesia the ability to shop wherever and whenever they like.”

The company entered Indonesia with the opening of its first physical store in 2013 and currently operates 35 locations across the country. It also currently offers online shopping in 49 markets.

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In April this year, the fashion retailer launched its online operations in Mexico, featuring products from across various categories.

During the same month, H&M also introduced a transparency layer across 47 online markets. The initiative applies for all its garments sold and aims to help customers make more informed choices.

In July this year, the fashion retailer extended its partnership with payment provider Klarna to offer frictionless checkout in the US.