Hong Kong-based fashion eyewear brand Mujosh has entered the US retail market with two stores opening at Stoneridge Mall and Westfield in San Francisco, as well as one store at Glendale Galleria in Los Angeles.
The three new stores in the US is said to be part of Mujosh’s global expansion strategy.
Through the new stores, Mujosh intends to introduce the new brand concept to the traditional eye-wear market of the US.
The brand will make its debut in the US by Canadian model and the ‘MUSE of Sweat the Style’ Adrianne Ho, who will be representing the Mujosh brand in the US.
In 2013, she started her own digital platform and active lifestyle brand Sweat the Style.
Ho is said to be ‘a dedicated follower of Mujosh eyewear’ and has showcased the brand’s 2018 Spring/Summer sunglasses collection ‘Retro’.
The new US stores will feature new designs created by the Mujosh’s in-house designers from Hong Kong, Mainland China and Korea, as well as other popular brands.
Established in 2010, Mujosh operates more than 800 speciality stores, which are located in shopping malls and department stores across various countries, including Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Vietnam, Australia and Canada.