The House of LR&C, a fashion house of Russell Wilson and singer-songwriter Ciara, has opened its first-ever airport retail location at Denver International Airport (DEN) in partnership with travel retailer Hudson, a Dufry Company.

Located at Concourse C, the 500ft² DEN store features the Good Man Brand, a contemporary-yet-casual brand line co-founded by Russell Wilson.

It will also offer the brand’s shirts, pants, joggers and footwear collection including Italian-made leather sneakers.

In addition, the new store features seasonal styles offered in organic cotton and light merino wool.

With sustainability in mind, each product is manufactured with preferred materials as stated by the Textile Exchange, shown on recycled paper fibreboard hangers, and comes without unnecessary tags and labels such as hangtags.

Furthermore, the new store is equipped with interactive features such as Flowcodes, which enable travellers to understand more about the product and its materials by scanning the Flowcodes with their mobile phones.

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They can also browse for further styles and colours and tap exclusive content.

The DEN store marks the first location for Hudson and the House of LR&C after entering into exclusive travel retail partnership last year.

Hudson also plans to introduce the House of LR&C to additional airports across the US and Canada.

Hudson executive vice-president and deputy CEO Brian Quinn said: “More than ever, we are hearing from our travellers that they are looking for products that are ethically and responsibly made. As a hallmark of sustainable fashion, the House of LR&C is the ideal partner to meet that demand and show how our ESG commitments under our Destination 2027 strategy touch every part of our business.

“We are excited about this new store opening and look forward to travellers being able to shop for some of the highest-quality apparel from Russell Wilson, Ciara and the House of LR&C.”