Franchised automotive retailer Inchcape has rolled out automotive software company SalesMaster’s software platform Stockbook across its retail network in the UK.
The retailer currently operates stores under various major brands such as Jaguar Land Rover, Audi, Toyota, Lexus, BMW, MINI, Volkswagen, Mercedes-Benz, and Porsche.
Stockbook was selected to offer the retailer with real-time visibility of available stock such as full vehicle details, factory statuses and locations, enabling customers to manage stock, as well as run tactical campaigns.
The platform also allows the sales teams to respond to customer enquiries in seconds, identify opportunities to upsell and reserve cars instantly.
Inchcape commercial director Katie Martin said: “Stockbook enables a standardisation of the way live information is presented to our teams to enhance our customers’ experience.
“It provides a greater depth of information than our previous system, ensuring a clear live view of all physical and incoming stock.
“Its flexibility is ideal for the way our business is structured: retailers have access to stock data across their own brand, and our group support teams can analyse consistent information across all brands for the benefit of future promotions and stock management.”
The retailer also has plans to deploy SalesMaster’s fleet management, order processing and data-collection tool, Fleetbase in the future.
SalesMaster managing director Chris Stott said: “Using extensive experience of new and used car sales, we have streamlined stock management and visibility, which had been time-consuming and inefficient when conducted using manual processes via spreadsheets and emails.
“For a group of Inchcape’s scale, with thousands of vehicles available at any one time, the ability to search, move or sell stock from all over the country at the click of a button is a significant advantage.”