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Canada-based custom apparel retailer INDOCHINO has partnered with personalised loyalty solutions provider Exchange Solutions to support its e-commerce growth targets.

INDOCHINO will use Exchange Solutions’ ES Engage platform to improve its online engagement and conversion growth success.

ES Engage is a digital commerce personalisation product that allows retail brands to identify online customers’ purchase intentions and give them personalised offers in real-time.

The offers are displayed to both known consumers and browsers throughout their shopping sessions.

This is intended to help increase topline revenue and improve customer lifetime value without compromising on profit margins.

In addition, the ES Engage solution claims to remove the need to depend on mass, deep discounts to drive revenue.

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Exchange Solutions mid-market sales vice-president Paul Rivietz said: “Our goal at Exchange Solutions is to create deeper, more meaningful relationships between retailers and consumers by capitalising on key, real-time interaction points.

“Made-to-measure is a very personal experience, so 1:1 e-commerce offer placement is a natural fit for INDOCHINO.

“They’re an incredible brand and we look forward to supporting their continued growth and success in partnership.”

The e-commerce offer placement is intended to improve new customers’ shopping experience while encouraging existing customers to purchase products they have not tried before.

Other Exchange Solutions clients include Harry Rosen,, Esso, Mobil, Sobeys, Rexall Pharmacy Group, Lowe’s and Today’s Shopping Choice.

In August, INDOCHINO began a partnership with global retail bank, payments and shopping service provider Klarna.

The retailer has implemented Klarna for Business’ Pay in 4 solution, which allows customers to divide their purchases into four interest-free payments over time.

In June, INDOCHINO partnered with fashion retailer Nordstrom to open 21 shop-in-shops across the US.

The move was intended to help Nordstrom fulfil its commitment to offering new merchandise, as well as supporting INDOCHINO in its expansion strategy.