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June 24, 2021updated 03 Nov 2021 6:01am

INDOCHINO to open shop-in-shops at Nordstrom stores in US

INDOCHINO is focused on rapidly expanding its brand in the US.

Canada-based custom apparel retailer INDOCHINO has partnered with fashion retailer Nordstrom to open 21 shop-in-shops in the US.

The partnership will benefit both brands by contributing to Nordstrom’s commitment to offering new merchandise and supporting INDOCHINO’s expansion strategy.

The companies aim to provide a convenient shopping experience for customers looking for customised suiting, shirts, chinos and outergarments at affordable prices.

INDOCHINO’s dedicated space at Nordstrom will offer similar service and experience to that provided by the brand’s standalone showrooms.

Nordstrom will integrate its services with INDOCHINO’s product offering in an effort to improve customer experience.

With help from INDOCHINO Shop Salespeople, customers can choose from the range of available fabrics and customisation options, including lapels, buttons, pockets, lining and monogramming.

INDOCHINO president and CEO Drew Green said: “Together [with Nordstrom], we’re enabling more individuals to showcase their personal style through custom clothing that delivers high value by combining a premium customer experience, high quality product and accessible price.”

The first ten of the 24 INDOCHINO locations at Nordstrom stores are currently open, with another eleven scheduled to open between 25 June and 2 July.

Customers can schedule an appointment through INDOCHINO’s website and will directly receive their garments at their door after two to three weeks.

Nordstrom GMM women’s and men’s ready to wear executive vice-president Shea Jensen said: “As we continue to expand our offering within our men’s category, we are always thinking about how we can best serve a wide range of customers.

“Through this partnership, we will provide an approachable and convenient way to shop, whether it be for work, special occasions or everyday wardrobe essentials.”

In March, home gym and personal trainer Tonal partnered with Nordstrom to open 40 50ft² mini-shops inside Nordstrom stores across 20 US states, including Seattle, Los Angeles, San Francisco, Chicago and Dallas.