Instacart unlocks alcohol delivery in partnership with Wegmans. Credit: Instacart/PRNewswire.

Grocery technology company Instacart has launched an alcohol delivery service for the first time in New Jersey, US.

The service was launched in partnership with Wegmans Food Markets and all independently owned Wegmans wine, liquor and beer locations.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Customers above the age of 21 can order alcohol through the Instacart app and website and the Wegmans app and website from 30 November 2023.

Deliveries can be fulfilled in as little as an hour, while shoppers can schedule deliveries for days in advance.

Instacart launched the service shortly after receiving approval to offer alcohol online from the New Jersey Division of Alcoholic Beverage Control.

See Also:

Shoppers are required to undergo checks including verification of ID and age.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The retailer will not deliver alcohol to any visibly intoxicated person.

Instacart retail partnership vice-president Ryan Hamburger stated: “As the Garden State gears up for the holidays, Instacart is proud to unlock alcohol delivery in New Jersey for the first time ever.

“By partnering with Wegmans to bring alcohol delivery and pickup to the Instacart app in New Jersey, we’re able to deliver customers a seamless shopping experience that gives them access to Wegmans’ wide selection of alcohol, alongside prepared foods, fresh groceries and household essentials – all delivered from the store to their door in as fast as an hour.

“With today’s launch in New Jersey, Instacart is proud to now power alcohol delivery and pickup across 28 states plus Washington, DC.”

In September 2023, DoorDash and the supermarket chain Aldi launched on-demand alcohol delivery services in the US.