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February 27, 2018

Inter Parfums signs fragrance license agreement with Guess

US-based fragrance company Inter Parfums has signed a 15-year worldwide license agreement with clothing brand and retailer Guess.

US-based fragrance company Inter Parfums has signed a 15-year worldwide license agreement with clothing brand and retailer Guess.

According to the agreement, Inter Parfums will create and distribute fragrances under the Guess brand and sell them through multiple channels, including department, speciality and duty-free stores.

Inter Parfums will also be supplying its new and existing fragrances to Guess retail stores in the US, Europe, Asia, Australia and African markets.

“As a lifestyle brand, Guess Fragrance is and continues to be a key category for us.”

Inter Parfums chairman and CEO Jean Madar said: “Guess is a great addition to our portfolio of fragrance brands and we look forward to collaborating with the Guess team, who has more than 20 years of expertise in the beauty industry.

“Over the past 35 years, Guess has gained global recognition with a presence in wholesale, e-commerce and over 1,700 retail locations worldwide, with amazing ambassadors to promote the brand. The Guess customer has a personal fashion identity – smart, confident, glamorous, strong, and adventurous.”

The licensing agreement will be effective from 1 April this year.

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Established in 1981, Guess designs and distributes a lifestyle collection of contemporary apparel, denim, handbags, watches, and footwear products through its branded stores, as well as department and speciality stores worldwide.

Guess currently operates 982 retail stores in the Americas, Europe and Asia.

Guess chief executive officer and director Victor Herrero said: “As a lifestyle brand, Guess Fragrance is and continues to be a key category for us.

“In partnership with Inter Parfums, we intend to provide a well-rounded experience that evokes the Guess sense of adventure with a young and free spirit through scent.”