1. News
February 14, 2018

intu launches first River Island standalone store for kids in UK

UK-based shopping centre operator intu has launched the first River Island standalone kidswear store in Glasgow at intu Braehead.

UK-based shopping centre operator intu has launched the first River Island standalone kidswear store in Glasgow at intu Braehead.

Spread across 3,000ft² retail space, the new store will feature Kids and Mini collections for children up to 12 years old.

Located at a strategic location in Glasgow, intu Braehead is said to be one of the largest shopping centres in the UK.

“intu Braehead is the perfect location to introduce this new concept to British shoppers for the first time.”

intu regional managing director Kate Grant said: “River Island came to us last year on plans for the first River Island Kids in the UK and we’ve been working with them closely to launch this exciting new store at intu Braehead.

“intu Braehead is the perfect location to introduce this new concept to British shoppers for the first time, thanks to its high annual footfall and expansive leisure offer which creates compelling experiences for thousands of families ever year.”

Headquartered in London, River Island is a High Street fashion brand that operates 350 stores worldwide, including Asia, Middle East, Europe, Ireland and the UK.

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The fashion retailer also sells its products through its six dedicated online sites.