IRI has partnered with convenience store chain Casey’s General Stores to gain access to the latter’s point-of-sale (POS) systems from more than 2,100 its stores in a move to support account-level insights for the c-store channel.
As part of the collaboration, Casey’s will use IRI’s customisable Unify portal to access IRI Liquid Data solutions platform.
The Liquid Data platform offers accurate and actionable coverage for convenience store channel by using enhanced data assets collected through the partnership with Casey’s.
The retailer plans to analyse performance and identify business opportunities and issues in real time by using IRI’s interactive dashboards and data visualisation tools.
IRI collaborative gateway solutions president Brad Shelton said: “As the convenience store channel continues to grow and expand its influence on consumers and CPG brands, IRI is proud to be the leading provider of convenience channel coverage in the industry.
“Partnering with the 10 largest convenience chains in the United States allows IRI to help c-store retailers maximise their ROI and provide CPG brands with accurate, real-time and actionable insights driven by the most representative convenience store data available.”
IRI has also extended its partnerships with other convenience store chains across North America, including Speedway, Circle K, and EG Group.