JCPenney and Checkpoint partner for improved shopping experience

12 March 2020 (Last Updated March 12th, 2020 10:47)

Retail technology solutions company Checkpoint Systems has collaborated with US-based retailer JCPenney on its reimagined Brand-Defining Store in Hurst, Texas, to offer an improved customer shopping experience.

JCPenney and Checkpoint partner for improved shopping experience
JCPenney’s men’s styling room in Hurst, Texas, US. Credit: Checkpoint Systems, Inc.

Retail technology solutions company Checkpoint Systems has collaborated with US-based retailer JCPenney on its reimagined Brand-Defining Store in Hurst, Texas, to offer an improved customer shopping experience.

Under the partnership, the Hurst store is equipped with JCPenney Style @ Your Service technology and Checkpoint’s InterACT Fitting Room.

Checkpoint’s fitting room solution is designed for customers requiring assistance and provides an interactive in-store experience to them. It includes interactive screens that allow access to detailed product information and product recommendations.

It also provides communications to customers with styling assistants. Shoppers will be able to receive help with different sizes or colours without leaving the fitting room.

JCPenney IT director Diane Padgett said: “Delivering an engaging experience for our customers is one of our key tenets. Leveraging Checkpoint technology in our Styling Rooms is one of the many ways we accomplish this on a daily basis.”

Early customer response to the Checkpoint’s InterACT Fitting Room solution is positive.

Checkpoint Systems national account manager Alan Tamny said: “Checkpoint’s focus is on improving the customer experience for shoppers.

“We are very excited to be partnering with JCPenney as they kick off their transformation. The new store is remarkable in every way and we are happy to contribute and showcase Penney’s to their customers.”

In November 2019, JCPenney launched its new store concept based on extensive customer research.

Earlier this month, the retailer announced plans to expand the kerbside collection services to 50 additional locations across the US. The service enables customers to collect their online orders without requiring them to leave their vehicle.