Chinese e-commerce company JD.com is using artificial intelligence (AI) driven retail solution to enhance health technology company Philips’ flagship store performance.

The partnership will extend JD’s AI presence across speech and acoustics, computer vision, machine learning, knowledge graphs, and semantics and dialogues.

As part of the deal, both companies will focus on understanding its consumers and their behaviour using AI technology.

“With AI technology, JD is helping our partners move from marketing to many, to marketing to one, in an efficient and cost-effective way.”

The solution will as also help in the development of a smart marketing solution with a focus on product strategy, market analysis, marketing management and others.

JD.com vice president and JD AI president Bowen Zhou said: “Successful retail is about connecting with your customers, and giving them whatever they want, whenever and wherever they want it.

“With AI technology, JD is helping our partners move from marketing to many, to marketing to one, in an efficient and cost-effective way.”

JD.com will offer various solutions, such as user portrait analysis, user behaviour analysis and user motivation analysis to Philips.

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The retailer will also support Philips in business decision-making, product design, marketing and advertising, user engagement, branding and store operation, and more.

Philips Greater China CTO Jyh-Ching Yaur said: “For over a century, Philips has been embedding the ‘Innovation for You’ philosophy into our products, solutions and partnerships.

“Leveraging JD’s AI competence in this innovative initiative, we will undoubtedly provide better products and services to our customers, especially in the retail space.”