UK retailer John Lewis has expanded its “rapid delivery” offer with Deliveroo and Uber Eats, covering London and selected Home Counties across around 10,000 products.
Customers within the catchment areas of eight John Lewis shops can order products for delivery in as little as 30 minutes.
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The stores include Oxford Street, Peter Jones, Welwyn Garden City, Bluewater and Kingston.
The service is aimed at purchases including replacement technology, gifts and products required at short notice.
The expansion forms part of the retailer’s multi-year £800m ($1.07bn) transformation programme, which includes investment in shops, its website and app.
John Lewis’s click-and-collect network offers next-day collection from nearly 16,000 locations, including Waitrose shops.
The rollout marks 25 years since the launch of the John Lewis website, which began operating in 2001 with 5,000 products.
Ahead of peak trading, John Lewis is updating its website and app as online orders are expected to reach up to 150,000 per day.
Changes include a revised website design, further inspiration and content, and search improvements.
The mobile app accounts for approximately 40% of John Lewis’s online sales.
John Lewis is also developing an AI-powered product finder for launch before Christmas as it adapts its digital platforms to increasing traffic from digital assistants.
John Lewis chief digital and omnichannel officer Dom McBrien said: “Whether shoppers are seeking expert advice from Partners in our stores, picking up an order via click and collect, or ordering via our Deliveroo or Uber Eats for delivery in 30 minutes, we are meeting them wherever they are with trusted quality and exceptional service.
“By expanding our rapid delivery option alongside major website upgrades, we are giving customers ultimate convenience and flexibility without ever compromising on the service they expect from John Lewis.”
In March, John Lewis invested in AI-powered shopping capabilities and tested sales via TikTok Shop as part of its £800m multi-year transformation programme.