US distributor of natural and organic, specialty and fresh products in North America, KeHE has been selected as primary distribution partner of the Independent Natural Food Retailers Association (INFRA) throughout the US.
INFRA, one of the largest natural food cooperatives in the US, has more than 236 members, representing 385 store locations in 40 states and the District of Columbia.
The long-term National Supply Agreement adds to a number of regional agreements that KeHE currently holds with INFRA, including the Midwest, Northeast and Southwest.
KeHE president and CEO Brandon Barnholt said: “INFRA and KeHE bring out the best in each other. Our cultures are similar, and we share a passion for healthy food and making a positive impact on the world.
“We are thrilled to expand our partnership with INFRA, and to serve their members across the country.”
KeHE said that it is working with retailers, such as INFRA’s members to meet the demand from digitally-enabled consumers, who seek innovative products with healthy ingredients and sourcing transparency.
It is also working with INFRA members to bring new and early-stage brands to the food retailing market.
INFRA president and CEO Corinne Shindelar said: “One thing that makes independent natural food retailers so special is their commitment to making our world a better place.
“Financial terms are always very important in these decisions, and ultimately, we are excited to have a partner who shares our values and vision.
“We are thrilled to focus our work with KeHE as our primary distribution partner nationwide.”
