US-based retailing firm Kroger has expanded distribution of its Prep+Pared Meal Kits to four new divisions, including Central, Columbus, Fry’s and Nashville.

These Prep+Pared Meal Kits are currently available at Cincinnati, Louisville and Ralphs.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The retail company noted that they will continue to expand the footprint of Prep+Pared Meal Kits over the next year in order to redefine grocery customer experience in the country.

“Since introducing Prep+Pared Meal Kits earlier this year, our customers have responded favourably to having a convenient solution that makes dinner easy.”

Kroger senior vice-president of merchandising Robert Clark said: “Prep+Pared Meal Kits are a growing part of Kroger’s Our Brands portfolio. As we focus on redefining the grocery customer experience, as outlined in our Restock Kroger plan, we will rapidly grow the footprint of Prep+Pared Meal Kits in 2018.

“Since introducing Prep+Pared Meal Kits earlier this year, our customers have responded favourably to having a convenient solution that makes dinner easy.”

The ingredients used in its Prep+Pared Meal Kit are said to be fresh, seasonal, prepared and measured to precisely provide customers with only what is needed for each recipe so there is no waste.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company further added that its meal kits can feed two adults and is retailed between $14 and $20.

Kroger offers meal kits with various recipes such as Bacon and Honey Mustard Glazed Chicken with Broccolini Radish and Wheatberry, Shrimp Scampi with Lemon Garlic Fettuccini, and Carne Asada with Fajita Vegetables and Refried Black Beans.

Prep+Pared Meal Kits are available in nearly 200 stores across the country and can be purchased through ClickList.