American supermarket chain Kroger has signed an exclusive grocery retail partnership agreement to join Loop, the circular e-commerce platform developed by TerraCycle.
The partnership will allow the retailer to focus on its zero-waste vision by reducing single-use plastics in the environment. It is part of the retailer’s commitment to reduce single-use plastics under its Zero Hunger | Zero Waste plan.
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As part of the agreement, Kroger and Loop will pilot more than 100 products from leading brands that have redesigned packaging with durable containers.
The products will be packed in reusable glass or metal containers to deliver them to customers in a specially designed tote.
Following the delivery, Loop will retrieve the products through a free at-home pickup, which will then be cleaned, refilled and reused.
Kroger corporate affairs group vice president Jessica Adelman said: “Our commitment to innovative solutions on our path to Zero Hunger | Zero Waste aligns perfectly with Loop’s mission to create a convenient circular packaging platform for consumers.
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By GlobalData“Customers are increasingly seeking out sustainable products and services that fit their lifestyle. As the exclusive grocery retail partner for Loop in the US, Kroger is taking another big step toward a world with zero waste.”
Loop is allowing a select number of customers in New York, New Jersey, Pennsylvania, Maryland and Washington, DC, to use the service during the first phase of the pilot.
Both the companies are planning to create in-store Loop experiences across the Kroger portfolio, in the future, based on the results of the pilot programme.
Kroger announced its commitment, last year, to phase out single-use plastic grocery shopping bags. The company’s QFC division in the Pacific Northwest eliminated single-use plastic bags across operations in April this year.
