Landmark’s transformed Kuwait e-commerce fulfilment centre with automation solution from Addverb. Credit: Addverb/Landmark Group/PRNewswire.

GCC retail and e-commerce conglomerate Landmark Group has partnered with robotic and automation solutions provider Addverb to upgrade its fulfilment centre in Kuwait.  

The strategic move aims to boost operational efficiency and customer satisfaction through innovative technology. 

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Landmark’s centre now contains an advanced automation solution featuring Addverb’s Zippy robotic sorters, capable of handling up to 1,000 sorts per hour.  

Quadron carton shuttles from Addverb can process 100 crates per hour, further streamlining operations. 

The collaboration has refined the order fulfilment process, where items are initially categorised into bulky and non-bulky.  

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Non-bulky items are transported via an automated conveyor to be sorted by the Zippy system before proceeding to the packing station.  

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The system also includes a method for integrating bulky and non-bulky items at the packing stations, ensuring a seamless process. 

Based in the United Arab Emirates, Landmark Group is an omnichannel retailer with a presence in India and Southeast Asia. 

It operates a network of 2,200 retail, leisure and hospitality outlets. 

Landmark Group e-commerce operation head Pawan Kaura stated: “Creating an adaptive and agile supply chain is part of our supply chain vision. We are happy to collaborate with Addverb to elevate our Kuwait fulfilment centre operations.  

“The integration of warehouse automation not only enhances our operational efficiency but also ensures that our customers receive their orders accurately and promptly. This investment in automation aligns with our commitment to delivering unparalleled service and experiences.”