Singapore-based global eyewear company Neso Brands , a subsidiary of omnichannel eyewear brand Lenskart, has secured more than $100 in funding.

Investors in the brand include KKR, Softbank, Alpha Wave Global and Temasek.

Neso intends to expedite the growth of consumer eyewear brands by partnering and investing in them, as well as leverage synergies across the Lenskart Group.

The business will also provide these brands with access to shared resources, including technology, supply chain, distribution, capital and best practices.

Lenskart CEO Peyush Bansal said: “With this investment in Neso Brands, we want to accelerate our mission of transforming the way people see and experience the world.

“Consumers want better and better every day and while people’s quality of life has been uplifted through all other lifestyle products such as shoes, apparel and wearables, eyewear products are the same old with no innovation, just more expensive.

“It is our firm belief that the eyewear brands of today will not be brands of the future. And Neso is our initiative to partner with founders globally to help create eyewear brands of the future.”

In addition to the funding, Neso Brands has appointed Bjorn Bergstrom as CEO of its founding team.

Bergstrom recently served as chief growth officer and interim chief product and technology officer of Sweden-based global fashion brand NA-KD.

He said: “By investing in the most promising new brands in the industry and leveraging centralised resources across technology, manufacturing and distribution, Neso Brands will be uniquely positioned to scale the eyewear brands of the future.

“I am very much looking forward to leading the company on this journey and working closely together with our investors and partners.”

Earlier this year, Lenskart was reported to have invested in video analytics start-up Tango Eye, which converts video data into actionable insights to help retailers improve their sales and efficiency.