Digital transformation solutions company Lingaro has expanded its portfolio with the acquisition of a majority stake in Poland-based enterprise e-commerce company ORBA.
The transaction will allow Lingaro to expand digital transformation capabilities related to direct-to-consumer sales channels as well as its presence in North America.
ORBA offers design and implementation services leveraging the Magento and Microsoft platforms.
It offers B2C and B2B e-commerce system architecture, development and integration, as well as consulting and solution optimisation services.
Using ORBA’s Microsoft and Magento-accredited solutions, Lingaro’s customers can create and manage online storefronts, improve customer experiences using data, manage online and offline consumer interactions, discover consumer segments and measure market share growth.
The direct-to-consumer technology will also expand analytics, internet of things and robotic process automation services.
Lingaro chief operations officer Małgorzata Gryz said: “As a digital transformation partner, we help enterprises harness technology to achieve and maintain leadership wherever they compete.
“We work closely with some of the biggest manufacturers and retailers in the world, and we know they are getting serious about the direct-to-consumer space.
“Whenever and however they move into DTC, we want to be ready with the right competencies to put them ahead of the competition and keep them there. ORBA’s capabilities are therefore a strategic fit for the direction we are taking with our clients right now.”
In addition, Lingaro will integrate ORBA’s solutions into its go-to-market strategy in Europe and Asia.
Both the companies will continue to operate under separate brands and retain Roman Baluta as ORBA CEO as well as head up e-commerce business development.