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LuLu operates 238 outlets in the Gulf Cooperation Council. Credit: Wiropidah Dahlan via Shutterstock.com.

Emirati-based retail operator Lulu Group International has entered into an agreement with software provider VSBLTY and its retail analytics technology partner and System Security Solutions (3S) to increase its in-store revenue in the long term.

As part of the agreement, VSBLTY will deploy its ‘Store as a Medium’ technology across LuLu retail stores.

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The company will install Digital Displays at select stores, with plans to roll out to more than 200 locations in the next two years.

VSBLTY will initially install 55in screen kiosks, Smart Cooler screens and end cap locations with digital headers and shelf strip screens.

In addition, the company will provide instant shopper analytics and audience impression measurement using its DataCaptor software, camera and sensor technology and artificial intelligence.

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The deployment is also intended to gather and optimise first-party data.

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VSBLTY’s ‘Store as a Medium’ programme will also create multiple revenue streams for the partnership, including media sales, project management fees and more.

VSBLTY co-founder and CEO Jay Hutton said: “We couldn’t be more pleased than to be working with companies the calibre of Lulu Group International and 3S in the Middle East.

“Lulu’s market penetration is second to none in the region and they are perfectly positioned to become the leading Retail Media Network in the Middle East.

“This is a very exciting time for VSBLTY as we deploy more international programmes and gain recognition for providing the best AI tools for retailors and brands to take advantage of the fasted growing advertising model on the planet.”

Headquartered in Abu Dhabi, LuLu Group has a network of 238 retail outlets in the Gulf Cooperation Council.