MOSH, the brain health brand co-founded by Maria Shriver and her son, Patrick Schwarzenegger, has marked a significant milestone by securing $3m in Series A financing.

The funds will be instrumental in advancing the company’s ambitious retail distribution strategy.

This investment round was led by MSA Advisors (Main Street Advisors) and featured an array of prominent investors, including Joyance Ventures, The Lab Capital Advisors, Verso Capital and Entrepreneur Ventures.

The substantial capital injection reflects the growing interest in MOSH’s innovative approach to brain health and nutrition.

From Pandemic idea to thriving business

MOSH emerged from an unlikely source – the shared living space of Maria Shriver and Patrick Schwarzenegger during the global pandemic. Conceived in 2021, the company initially self-financed its journey with modest expectations of customer interest.

However, the venture quickly gained momentum, attracting more than 100,000 customers and generating approximately $10m in protein bar sales over just two years.

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The protein bars, priced at $35 for a pack of 12, offer enticing flavours such as Cookie Dough Crunch, Blueberry Almond Crunch and Peanut Butter Crunch.

Formulated with brain-boosting ingredients such as Lion’s Mane (known for stimulating brain cell growth), Ashwagandha (a stress-relieving component), collagen and Vitamins B12 and D3, MOSH’s products have struck a chord with health-conscious consumers.

Expanding retail presence and new product lines

While currently focused on direct-to-consumer sales, MOSH has ambitious plans to broaden its reach. With the influx of capital, the company aims to establish a presence in over 1,800 retail stores by the next year.

MOSH has hinted at the introduction of new product lines, with a tantalising reveal scheduled for the end of September.

Patrick Schwarzenegger emphasised that the decision to secure Series A funding was not driven by immediate necessity, as MOSH was already well-capitalised and experiencing remarkable success.

However, the infusion of funds will expedite their retail aspirations and fortify their team to support future growth.

Schwarzenegger said: “We just weren’t ready to grow that rapidly [as investors wanted]. We want to get a foothold in retail and build out the team we need to go to retail next year. This will accelerate those learnings and help us continue to grow.”