Chinese low-cost retailer Miniso has launched the first Marvel x Miniso concept store within the Miniso Vaughan Mills location in Canada.

The new store is the result of an exclusive collaboration with Marvel Entertainment and is now officially open to the public.

Miniso said: “The collaboration is a result of Miniso wanted to introduce a special and culturally relevant collaboration, and Marvel was the ideal partner considering their massive brand appeal.”

The store features Marvel x Miniso titled home, lifestyle and beauty products, such as water bottles, pillows, stationery and more. Miniso housewares and lifestyle products are branded with Marvel superhero characters.

The launch in the Canadian market follows the opening of the Marvel x Miniso concept stores in other countries.

The company also plans to launch the Marvel x Miniso concept stores within other Miniso Canada locations, such as Toronto, Vancouver and Montreal.

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By GlobalData

As of 12 July this year, Miniso Canada has 67 stores in the provinces of British Columbia, Alberta, Ontario and Quebec. It has expansion plans to open 50 stores in Canada and aims to reach a target of 6,000 new stores globally next year.

In July, Miniso Group was granted creditor protection for its Canadian operations. Alvarez & Marsal Canada was appointed as monitor in the Companies’ Creditors Arrangement Act (CCAA) proceedings.

Migu Investments is the licensed Miniso store operator in Canada and its associated entities.