Indian information technology services provider Tata Consultancy Services (TCS) has been selected by US-based sporting goods retailer Modell’s Sporting Goods (Modell’s) to deploy TCS OmniStore Unified Store Commerce suite as part of its store transformation and deliver an omnichannel experience to its customers.
OmniStore offers a ready to use omnichannel services that can be embedded into a point-of-sale system (POS) to improve unified commerce transformation for retailers.
TCS noted that its OmniStore solution has been designed to reduce retailers’ total cost of ownership by eliminating the need to be tied to proprietary hardware.
Modell’s senior vice-president, CIO and supply chain officer David Strobelt said: “I’m very proud of our joint undertaking; not only is the solution we have chosen seamless but so is our partnership.
“The team embraced a new omni-architecture, agile-development methodology, and a 7/24 onshore-offshore delivery model along with this initiative.
“All ‘firsts’ for Modell’s. I am absolutely thrilled to see the framework of our shared vision now being introduced in our stores. Omnistore is the foundation upon which we deliver many exciting capabilities to come.”
The retail company explained that it has selected TCS’s OmniStore in order to transform its traditional POS registers, mobile devices and self-service kiosks to a next-generation POS solution to enhance its personalised customer service and loyalty capabilities.
TCS Retail and CPG president Pratik Pal said: “Our partnerships with leading retailers give us a unique insight into the challenges faced in enabling an omnichannel experience with traditional POS.
“We believe that a complete suite of unified commerce services within one platform is required for stores to triumph in the omnichannel customer journey, and it is our privilege that Modell’s trusted us with such an important initiative.”