UK-based multinational retailer Marks & Spencer (M&S) has partnered with cosmetic company Estée Lauder Fragrance as it expands its third-party offerings.
Starting next month, more than 30 of Estée Lauder’s fragrances will be available on M&S.com for free next-day delivery or click & collect to more than 700 locations.
The range will include popular Estée Lauder fragrances for women, such as Beautiful, Bronze Goddess and Pleasures collections, and Aramis for men.
The products will also be available in selected M&S stores across the UK.
The partnership with Estée Lauder Fragrance is part of the larger ‘Brands at M&S’ strategy and will take the number of third-party beauty brands available on M&S.com to 47.
M&S home, furniture and beauty director Heidi Woodhouse said: “At M&S, we’re committed to becoming the trusted editor in beauty for our customers. We’re continuing to innovate with our leading own brands and introducing third-party partners who complement and complete our offer.
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“Following the success of Clinique last year, part of the Estée Lauder group, we’re delighted to welcome Estée Lauder Fragrance; with our shared synergy in values, the partnership will support us to grow our relevance in the fragrance category where we know brand credibility is important.”
In June this year, M&S dropped or locked the prices of more than 200 food products as part of its pledge to provide value to customers.