UK-based multinational retailer Marks & Spencer (M&S) has partnered with cosmetic company Estée Lauder Fragrance as it expands its third-party offerings.
Starting next month, more than 30 of Estée Lauder’s fragrances will be available on M&S.com for free next-day delivery or click & collect to more than 700 locations.
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The range will include popular Estée Lauder fragrances for women, such as Beautiful, Bronze Goddess and Pleasures collections, and Aramis for men.
The products will also be available in selected M&S stores across the UK.
The partnership with Estée Lauder Fragrance is part of the larger ‘Brands at M&S’ strategy and will take the number of third-party beauty brands available on M&S.com to 47.
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M&S home, furniture and beauty director Heidi Woodhouse said: “At M&S, we’re committed to becoming the trusted editor in beauty for our customers. We’re continuing to innovate with our leading own brands and introducing third-party partners who complement and complete our offer.
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By GlobalData“Following the success of Clinique last year, part of the Estée Lauder group, we’re delighted to welcome Estée Lauder Fragrance; with our shared synergy in values, the partnership will support us to grow our relevance in the fragrance category where we know brand credibility is important.”
In June this year, M&S dropped or locked the prices of more than 200 food products as part of its pledge to provide value to customers.
