Marks & Spencer (M&S) has extended its logistics partnership with ZEOS, Zalando’s B2B fulfilment division, to oversee its direct-to-consumer online operations across 22 European markets.
The collaboration first unveiled in November 2025, with implementation starting this month through an initial pilot scheme in Poland.
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Following that trial, the arrangement has now been broadened across the continent, taking in M&S’s biggest online territories: France, the Netherlands, Germany and Spain.
Under the deal, ZEOS handles order fulfilment through its own distribution network alongside a consolidated stock pool—a set-up M&S says has shortened delivery windows and cut delivery costs by as much as 58%.
According to M&S, the collaboration aligns with its goal of establishing a global omnichannel operation built on “simple, scalable and capital-light” structures, and is part of a broader push to cut logistics expenditure by up to half.
M&S’s relationship with the Zalando group dates to 2022, when it first joined forces with Zalando Fulfilment Solutions to service marketplace orders across Europe, covering sales made via Zalando, About You and Amazon.
M&S International managing director Mark Lemming said: “As demand for our fashion products grow across Europe, it is vital that we offer a seamless online shopping experience that matches the quality of our product.
“By partnering with ZEOS, we are able to improve speed, availability and service for customers, while creating a more efficient and scalable platform to support our future growth in Europe.”
Last month, M&S extended its Amazon tie-up to include the Netherlands, building on its Brand Store presence already established in France, Germany, Spain and Italy.
The M&S storefront on Amazon.nl carries more than 1,000 products spanning womenswear, menswear and childrenswear.
On the Zalando side, the group posted second-quarter revenue of €3.42bn ($3.94bn), up 20.8%, alongside a narrowed full-year outlook.
Gross merchandise volume for the three months to 30 June 2026 climbed 20.7% on a reported basis to €4.91bn, while net income fell to €73.8m from €96.6m in the same period a year earlier.
