Online home furnishings brand Abbyson Living is set to expand its business with new strategies, including new outlet and product designs, as well as channel marketing and turnkey support services.
Abbyson Living is set to open its new 12,000ft² store in Las Vegas, US, on 23 January.
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The retailer claimed that it combines vertically integrated capabilities, diverse product designs and digital infrastructure.
Abbyson Living president Yavar Rafieha said: "For over 30 years, Abbyson has taken great pride in being a family-based home furnishings brand that continually redefines itself through modern-day living.
"We have strategically aligned our business model and operations to fully service major online furniture retailers and the core audience that is driving today's market: millennials.
"We are truly passionate about enabling today's lifestyles through trend-driven designs that resonate, accessible product information online, efficient drop-shipping and delivery, backed by personalised customer support."
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By GlobalDataThe retailer intends to introduce a new range of programmes and products focused on capitalising the affordability and access of its products and their online brand strength.
As a part of its new startegies, Abbyson Living plans to target the millennials and aims to be a one-stop-shop, offering an assortment of product categories and styles at affordable prices.
The retailer has additionally collaborated with creative agency Furniture Branding to upgrade its brand identity.
