Accenture has signed an agreement to purchase Germany-based dgroup, which delivers end-to-end management consulting services to help retail and consumer goods companies achieve digital transformation.

This purchase will boost Accenture’s digital consulting capabilities in Germany, as well as enable it to strengthen its own services to support digital transformation.

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Terms of the acquisition were not divulged.

dgroup offers e-commerce and multichannel services, online marketing and analytics, application development, IT architecture and project management.

"dgroup has established a reputation for agile approaches to digital transformation and execution in Germany."

It also provides consulting advice and methodologies to support digital innovation.

Accenture managing director for Austria, Switzerland and Germany Michael Brueckner said: "The acquisition of dgroup will help expand Accenture’s leading combination of digital transformation capabilities in Germany.

"dgroup’s local market experience coupled with Accenture’s global reach, industry knowledge and technology expertise will enhance Accenture’s capabilities and talent in digital and management consulting, bringing together a highly skilled team focused on digital excellence.

"Not only will Accenture have a greater presence in the digital market, we will be better placed to make our extensive global digital transformation capabilities available to all clients."

dgroup co-founder and managing partner Mathias Gehrckens said: "dgroup has established a reputation for agile approaches to digital transformation and execution in Germany.

"Together, we will bring new value to a greater range of clients."

Founded in 2001, dgroup employs approximately 60 people and has offices in Hamburg and Dusseldorf.

Completion of the acquisition is subject to customary closing conditions.