Joint venture (JV) Advantage Smollan has acquired digital distribution platform provider Flixmedia.
Flixmedia’s platform is designed to drive sales conversion, basket value, and profit margins. The company assists brands and retailers to optmise and impact sales across all channels with personalised shopper experiences.
The platform utilises Flixmedia's global retailer network of more than 1,200 online properties across 68 countries.
Part of the JV Advantage Digital's Technology president David Cortese said: “As consumers continue to start the shopper journey online, whether it be for research or purchase, Flixmedia is there to support them with the highest quality content across the largest retailer network available.
“There’s no doubt Flixmedia’s proprietary solution will help drive growth for our brand and retailer partners throughout the world.”
Flixmedia's founder and chief executive officer Scott Lester said: “This is the right partner, at the right time, for Flixmedia to continue its journey to support global brands and retailers to maximise their multi-channel presence.
"The core values of the Advantage organisation match well with those of Flixmedia and we are excited to be part of the group.”
Advantage Smollan's chief operating officer Laurence Clube said: “Bringing Flixmedia into the group broadens and complements the capabilities we can offer all of our clients and I couldn’t be more excited about working with Scott and his team.”
Financial details and terms of the transaction were not disclosed.