1. News
September 8, 2016

Baskin-Robbins signs agreement to expand in California

Baskin-Robbins, a chain of ice cream specialty shops, has signed a multi-unit store development agreement with franchisee Sharooz Setareh to develop new ice cream shops in Santa Monica and Beverly Hills over the next few years.

 
Baskin-Robbins, a chain of ice cream specialty shops, has signed a multi-unit store development agreement with franchisee Sharooz Setareh to develop new ice cream shops in Santa Monica and Beverly Hills over the next few years.
 
Presently, Baskin-Robbins has over 460 outlets located throughout California and growing the brand is a priority for the company in 2016.

The first shop under this agreement opened in Santa Monica earlier this year. Setareh plans to open the second Baskin-Robbins shop in 2017, and the third location in 2018.

A Los Angeles resident, Sharooz has experience in business management as he owned a beauty supply chain and operates a clothing manufacturing company.

Baskin-Robbins franchisee Sharooz Setareh said: "I've always wanted to be in the business of making people happy.

"I grew up enjoying Baskin-Robbins ice cream and never left without a smile on my face.

"When I was ready to add another brand to my portfolio, I looked for one that would allow me to bring that same smile to my customers.

"Baskin-Robbins has over 460 outlets located throughout California and growing the brand is a priority for the company in 2016."

"I learned about Baskin-Robbins' franchise opportunities from an old friend and multi-unit franchisee with the brand.

"I immediately signed on to develop three Baskin-Robbins shops and look forward to growing the brand throughout Los Angeles."

The ice cream company is on the lookout for more franchisees in the California region.

Headquartered in Canton, Massachusetts, Baskin-Robbins is part of the Dunkin' Brands Group and has more than 7,700 retail shops in about 50 countries.


Image: A Baskin-Robbins outlet. Photo: courtesy of Minnaert and commons.wikimedia.org.