1. Market Data
March 27, 2017

Bazaarvoice partners with TurnTo to provide more consumer-generated content to retailers

US-based Bazaarvoice and TurnTo Networks have signed an agreement to enable brands using the latter’s ratings and reviews to syndicate their content in the Bazaarvoice Retailer Network.

US-based Bazaarvoice and TurnTo Networks have signed an agreement to enable brands using the latter’s ratings and reviews to syndicate their content in the Bazaarvoice Retailer Network.

Under the partnership, Bazaarvoice's ability to import authentic consumer-generated content (CGC) will be expanded for its retail clients, and TurnTo will receive an additional syndication solution for its brands.

Brands using TurnTo's solutions for collecting ratings and reviews can enter into a separate agreement with Bazaarvoice for syndication and improve content distribution through the retailer network.

Bazaarvoice CEO Gene Austin said: "We are committed to opening our Network to enable sharing of CGC between brands and retailers.

"It's gratifying to work with another industry leader to develop enhanced ways for brands everywhere to reap greater value and more fully leverage their CGC."

"By partnering with TurnTo, we are able to provide even more CGC for our retailers, increasing the content coverage across their sites to ensure a positive and productive shopper experience."

The Bazaarvoice Network includes more than 5,000 retail and brand websites across North America and Europe.

The sites feature more than 125 million consumer products, and 300 million products and services.

More than 750 million shopper devices view and share authentic opinions, questions and experiences about several products in the Bazaarvoice Network every month.

TurnTo Networks CEO George Eberstadt said: "This partnership is a strong solution for brands that rely on TurnTo's advanced CGC suite and want to further syndicate their ratings and reviews through Bazaarvoice's Network.

"It's gratifying to work with another industry leader to develop enhanced ways for brands everywhere to reap greater value and more fully leverage their CGC."

TurnTo offers a suite of four products, including ratings and reviews, community Q&A, visual reviews and checkout comments to help retailers increase customer engagement.