1. News
February 8, 2017

Bon-Ton Stores to expand Close to Home initiative

US-based retail chain Bon-Ton Stores is planning to enhance its Close to Home initiative, with the addition of in-store outlets across 100 stores this year.

US-based retail chain Bon-Ton Stores is planning to enhance its Close to Home initiative, with the addition of in-store outlets across 100 stores this year.

The US retailer launched this initiative across 45 stores last year.

As part of its expansion, Bon-Ton Stores also launched an online sourcing fair that invites artisans, local artists and designers and entrepreneurs to sell their products through its 'Close to Home' shops.

The shops feature locally sourced and themed products, which are available throughout the year both in-store and online.

"The 'Close to Home' shops have been a great opportunity for us to showcase local artisans and entrepreneurs and demonstrate our commitment to supporting the communities we serve."

Bon-Ton Stores president and CEO Kathryn Bufano said: "Our regional merchandising teams carefully curated these shops to deliver customers a hometown shopping experience that reflects the tastes and buying preferences of our local communities.

"The 'Close to Home' shops have been a great opportunity for us to showcase local artisans and entrepreneurs and demonstrate our commitment to supporting the communities we serve."

Bon-Ton intends to increase its product offerings by including a wide range of custom-designed clothing and unique creations, including artwork, jewellery, décor and objects crafted by local artists.

Bon-Ton is planning to have ‘Close to Home’ shops in at least 150 stores later this year.


Image: Bon-Ton Stores expands its Close to Home initiative. Photo: courtesy of The Bon-Ton Stores.