Cloud-based omnichannel engagement and commerce solutions provider Capillary Technologies has collaborated with Exclusífe to provide CRM solutions to retailers in India.
As part of the partnership, the company has also acquired a minority stake in Exclusífe.
ANI quoted Capillary Technologies co-founder and CEO Aneesh Reddy as saying: "This partnership means that, for the first time, retailers and brands of all sizes will have access to best-of-breed solutions.
“Partnering with best-in-breed companies like Exclusífe is a continuation of our strategy to build a comprehensive 360° solution for the retail fraternity and be future-ready."
Targeting the ‘offline’ SMB retail community, Exclusífe provides mobile-first CRM solutions for SMB retailers in the country.
The company has a retail customer base of nearly 4,500 in more than 22 cities.
Exclusífe co-founder and CEO Anand Krushnan said: "Capillary's partnership and investment is a strong endorsement of Exclusífe's mission of enabling millions of SMB retailers with sophisticated technology limited only to larger brands and enterprises.
“Capillary's support has jumpstarted our fundraising efforts as we target profitability later this year.”
Capillary had earlier acquired digital commerce provider MartJack, machine learning start-up Ruaha Labs, and e-commerce enabler Sellerworx.
The company also invested in customer satisfaction engagement company CloudCherry and multichannel user engagement platform WebEngage.