Mattel has announced a strategic partnership with Tmall .com, a business-to-consumer (B2C) marketplace operated by Alibaba.

Mattel is a global toy company based in the US, while Alibaba is a Chinese e-commerce company.

Mattel plans to market its products in China through the partnership.

Co-op has announced its plans to deploy JDA Software’s space planning and assortment solutions to support its aggressive growth plans.

"Mattel plans to market its products in China through the partnership."

Co-op is a UK-based convenience food retailer, while JDA Software provides retail and supply chain planning and execution solutions.

The deal is part of Co-op’s retail transformation programme aimed at increasing sales and efficiency, while enhancing customer satisfaction.