Mattel is a global toy company based in the US, while Alibaba is a Chinese e-commerce company.
Mattel plans to market its products in China through the partnership.
Co-op has announced its plans to deploy JDA Software’s space planning and assortment solutions to support its aggressive growth plans.
Co-op is a UK-based convenience food retailer, while JDA Software provides retail and supply chain planning and execution solutions.
The deal is part of Co-op’s retail transformation programme aimed at increasing sales and efficiency, while enhancing customer satisfaction.