US-based Denver Mattress Company has opened a new store in Helena, Montana.

Marking Denver Mattress’ 112th outlet in the US, the store is situated at 1100 Road Runner Drive in Helena.

Denver Mattress Company district manager Mike Farnsworth said: “Our goal at Denver Mattress is to make mattress shopping a comfortable experience by providing the best service, selection, quality, and value.

“I want people in Montana to be able to find the perfect mattress at a very reasonable price.”

Offering a vast collection of several mattress brands, including its own Doctor's Choice mattress, Denver Mattress manufactures, distributes and retails its products on its own.

“I want people in Montana to be able to find the perfect mattress at a very reasonable price.”

A specialist retailer, Furniture Row owns Denver Mattress, Sofa Mart, Oak Express and Bedroom Expressions that provide home furnishings, mattresses and linen products.

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One of the largest furniture and bedding retailers in the US, Furniture Row operates 330 stores across 30 states.