Lifestyle retail companies DTLR and Sneaker Villa have merged to form a footwear and clothing retailer with an expanding network and improved market position.

Following the merger, the combined entity will now have an expanded geographic reach of 240 stores across 19 states and the District of Columbia.

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It is claimed that the expanded retail presence and e-commerce platform will enable the company to become a national retailer.

"This merger will allow us to better serve our customers, employees and vendor partners."

DTLR CEO Glenn Gaynor said: "This merger will allow us to better serve our customers, employees and vendor partners.

"The combination will allow us to enhance the consumer experience by leveraging the best practices of both VILLA and DTLR. By combining our talent and resources, we can accelerate growth and expand our reach."

Suppliers can also leverage the improved reach market presence of the combined entity.

In addition to operating more than 110 stores in 12 states and the District of Columbia, DTLR sells products through DTLR.com.

Owned by Goode Partners, Sneaker Villa has more than 120 stores in ten states.