1. News
July 14, 2016

EarthLink acquires US company Boston Retail Partners

EarthLink has acquired US-based retail consulting firm Boston Retail Partners (BRP), in a bid to expand its technology consulting portfolio for retailers.

EarthLink has acquired US-based retail consulting firm Boston Retail Partners (BRP), in a bid to expand its technology consulting portfolio for retailers.

BRP provides consulting across various retail solutions, including point-of-sale, e-commerce, customer relationship management, mobile, payment security, enterprise resource planning, order management and supply chain.

“Leveraging EarthLink's network services and solutions with BRP's retail expertise enhances our ability to help retailers."

EarthLink CEO and president Joe Eazor said: "Retailers today often struggle with leveraging technology to create the retail experience of the future, including the shift to cloud-based solutions, the rapid rise of mobile, increasing bandwidth requirements and the prevalence of legacy systems.

“Many large retailers have relied on BRPs' expertise and talented people to navigate these challenges."

As part of the deal, both companies will extend EarthLink’s capabilities in the retail sector to provide clients with technology solutions that address the entire retail organisation.

Following the acquisition, EarthLink will be able to offer deep vertical expertise to its clients and expand its consulting portfolio with end-to-end solutions.

BRP principal Ken Morris said: "According to our recent customer experience survey, 75% of retailers indicated they have implemented or plan to implement a single, unified commerce platform within the next three years.

“Leveraging EarthLink's network services and solutions with BRP's retail expertise enhances our ability to help retailers successfully implement comprehensive unified commerce solutions that enable real-time retail."

The parties have not disclosed the contract value.