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eBay has launched a new a virtual retail platform to facilitate wine shopping experience across 45 US states.

Carrying more than 10,000 different wines from 30 different countries and more than 500 regions, the new platform will enable customers to browse collectible, rare and everyday wines based on variety, region and price point.

eBay DMM Home and Garden Alyssa Steele said: "Whether you’re in search of wine to celebrate a special occasion, give as a Mother’s Day gift, or add to your collection of rare or hard-to-find, eBay is offering a fresh, modern way to find the perfect bottle.

"Combining eBay’s unparalleled reach and innovative platform with unmatched inventory, the launch of eBay Wine is yet another way we are providing shoppers with amazing choice and selection – for a truly unique shopping experience."

"eBay is offering a fresh, modern way to find the perfect bottle."

As part of the offering, the company will partner with the Drync mobile app platform, and leverage on its large network of wine retail partners.

Drync founder and CEO Brad Rosen said: "Drync’s collaboration with eBay allows us to bring the reach of the marketplace to our wine retail partners while empowering a broad consumer audience with a huge selection of wine to choose from.

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"The Drync-eBay collaboration marks a significant shift in the wine industry, offering real-time inventory from large and small retailers throughout the country through a marketplace that includes both in-store pickup and delivery options."

Image: eBay unveils eBay.com/wine. Photo: courtesy of eBay.