Grocery store chain Food Lion is reopening 71 renovated stores in Greater Richmond-Area of Virginia, US, with an aim to provide renewed and easier shopping experience for customers.
The retailer has completed a capital investment of $110m in the stores towards measures such as remodelling, reducing prices, and recruiting additional associates.
As part of the remodelling process, new features include grouping similar products, installing new signage that enables customers to locate items faster, and an improved checkout process.
Food Lion president Meg Ham said: “We've spent the past several months making significant investments in our stores, customers, associates and communities to create a new grocery shopping experience.
“Now, customers can easily find fresh, quality products at affordable prices to nourish their families, delivered with caring, friendly service every time they shop.
“As Food Lion celebrates our 60th anniversary this year, we invite everyone to come out and experience the fresh, new changes we've made in order to deliver the products and services our customers expect.”
Other new features include improved products, reduced prices across all departments, enhanced product base in terms of variety, and assortment covering more local products.
The company has hired in excess of 1,000 associates throughout the region, in addition to investing in additional customer-centric training for around 4,000 associates in the market.
With the latest renovation round, the company has completed remodelling 544 of its stores in the last three years.
Founded in 1957, Food Lion operates more than 1,000 stores in ten Southeastern and Mid-Atlantic states of the country.
Image: The capital investment of $110m to remodel 71 stores is directed at providing easier shopping experience for customers. Photo: courtesy of Business Wire.