Furnishings retailer Herman Miller has expanded its presence with the opening of a new store in New York City, US.

The 6,000ft² store occupies the ground and second floors of Herman Miller's multi-storey building at 251 Park Avenue South in Manhattan.

Herman Miller chief executive officer Brian Walker said: "We've made great progress with a consumer strategy that allows us to engage with the communities we serve across multiple channels and touch points.

"Having our own physical retail presence in a major US market will further cement Herman Miller's position as a premium lifestyle brand."

"In addition to growing the Design Within Reach studio footprint and our global e-commerce platform, having our own physical retail presence in a major US market will further cement Herman Miller's position as a premium lifestyle brand with unrivaled multichannel capabilities.

"Our goal is to create fans, not customers, and this store will connect us with new fans in a tangible way."

The new store features a modern home design plan on its ground floor, with rooms that display designs for living, working, dining, socialising, and sleeping purposes.

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The store includes various items such as rugs from Danskina and Breuckelen Berber, kitchen and tabletop items from Deborah Ehrlich, pillows and bags from Maharam, accessories by Doug Johnston, Knotwork, Carl Aubock, and Helen Levi.

Herman Miller occupies eight floors of the 251 Park Avenue South building, with several units such as Maharam, Design Within Reach and Geiger.

In addition to retail outlets, the company operates a website for the US, India and UK markets.

Image: Herman Miller opens New York City flagship store. Photo: courtesy of Herman Miller.