US-based furniture retailer Design Within Reach (DWR) has opened a new studio at Westfield Garden State Plaza in New Jersey, US.
Located adjacent to Nordstrom, the 12,000ft² studio includes a glass atrium entrance, a private VIP valet service and a Chilewich shop-in-shop.
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Founded in 1998, DWR provides modern furniture and accessories through its retail studios and e-commerce platform.
DWR chief executive officer John Edelman said: “Garden State Plaza is a new market for us, so we expect that a lot of people will experience Design Within Reach for the first time.
“We believe shoppers will look to DWR as a resource as they prepare their homes this holiday season.”
The new studio features a glowing structure of hundreds of pendant lights, called Light Cloud.
The studio exhibits 36 room vignettes that combines pieces by designers such as Charles and Ray Eames or George Nelson with pieces by relatively new designers such as Egg Collective, Norm Architects and Chris Hardy.
It also has the Swatch Wall, which displays upholstery options such as Maharam fabrics, and Edelman and Spinneybeck leather.
This also allows customers to see how products will look in their own homes using the company’s 3-D Room Planner.
The company has collaborated with architecture firm DFA and Light Studio LA to design its new space.
Image: Design Within Reach has opened its newest retail location at Westfield Garden State Plaza. Photo: courtesy of Design Within Reach.
