Online shopping retailer Gilt.com has introduced its first cruise onboard pop-up shops in collaboration with Celebrity Cruises and Starboard Cruise Services.
Gilt at Sea will offer resort style apparel, designer brands and on-trend assortments from 3 December to 29 January aboard the Celebrity Reflection and Celebrity Silhouette cruise ships.
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These shops follow the company's entry into physical retail with a new store opened in March at Saks OFF 5TH in New York, US.
Gilt at Sea will feature the website's insider deals, onboard events and vintage trunk shows, as well as have ambassadors to provide shopping and styling advice.
The themes of the shops will be on a rotational basis, allowing customers to experience the company's products across brands such as John Varvatos, Nanette Lepore, Cosabella, Alexis Bittar, Botkier, Antik Batik and Furla.
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Gilt president Jonathan Greller said: "Gilt is constantly seeking new and inventive ways to bring the best brands and best values in fashion to our customers, wherever they are-now even at sea.
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By GlobalData"Our New York store, opened earlier this year, has been a lab for retail innovation.
"Gilt at Sea is an opportunity to create a unique shopping destination for vacation travellers aboard two of the most impressive cruise ships in the Caribbean."
Gilt is an unit of Hudson's Bay Company and offers home décor products, brands, fashion and accessories for women, men, and children.
