Guess has expanded its retail presence in Latin America, with the opening of its first store in Asunción, Paraguay.
The new 250m² store features the retailer's new layout concept while focusing on enhancing the display of products.
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The store aims to improve the customer shopping experience with a new themed layout, which includes a centre-stage display of accessories collections, enabling visibility from every angle of the store.
Guess? chief executive officer Victor Herrero said: "Latin America represents great growth potential for the GUESS brand and our global portfolio.
"Our partnership in Latin America with Starship spans over 22 years."
Guess? currently has 47 stores across Central and South America, and plans to further expand its retail presence with new stores across Latin America over the next few years.
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By GlobalDataIt was founded in 1981 and currently operates approximately 915 direct retail stores in the Americas, Europe and Asia, as well as about 740 additional stores through licensees and distributors.
Guess? designs, markets, distributes and licenses consumer products such as apparel, denim, handbags, watches and footwear, which are distributed through Guess? stores and other department and speciality stores.
Image: Guess store concept. Photo: courtesy of Guess?.
