Indian online retailer Flipkart has unveiled a new programme that provides sellers with access to buyers in more than 190 countries.
The ‘Flipkart Global’ service is expected to leverage the export network of company subsidiary eBay India.
Through the initiative, India-based sellers are expected to reach out to more than 171 million active customers of eBay worldwide.
Flipkart marketplace head Anil Goteti was quoted by livemint as saying: “India has immense export potential and there are many small and medium enterprises (SMEs) who have unique products but don’t know how to make them available to global buyers.
“With the launch of Flipkart Global, we’re removing traditional growth barriers and giving them a platform to reach out internationally and expand sales.”
According to Flipkart, around 25,000 sellers from eBay India will join the new programme.
By implementing the initiative, the retailer is planning to educate and on-board more sellers to export their products to international markets.
Sellers are also expected to have the ability to list their products on more than 35 global eBay platforms.
The move comes at a time when the retail space in India is developing amid expansion plans by major e-commerce companies.
eBay India was acquired by Flipkart earlier this year, as part of an investment plan by US-based retailer eBay in the Indian marketplace.